Shikmo International Advertising LLC
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Embroidery is a great method for branding clothing and other textile-based products such as bags, caps, towels, etc. The process has a high perceived value, it’s a more permanent branding method, but it does have its limitations.

Embroidery works well when applied to polo shirts, sweatshirts, jackets, fleece and headwear. Embroideries can be placed in a variety of positions on a garment, as long as there is enough room for the embroidery machine to ‘hold’ the target area in a frame or there are no obstructions.

Costing for embroidery is mostly based on the number of stitches required to reproduce the design at the designated size. The number of colours within a design is less of a factor than some print methods.

Embroidery threads are not classified by Pantone™ colour reference, but a separate colour grading system.

It is possible to embroider multi-coloured designs, but it is not possible to embroider a picture, tint or tone i.e. one colour merging into another.

Small intricate designs or elements are difficult to reproduce such as ®, ™ or © marks. Some clients omit them, some prefer the marks to remain, even if they aren’t very clear.

We always provide a computer generated image of the embroidery for pre-production approval and can provide embroidered fabric swatches if necessary.

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